Bustle Beauty's branding has a timeless quality
TBD began Bustle Beauty's concept by first considering the brand's values of shaping experiences and enhancing beauty. From here our team worked on a unique and impactful brand presence using soft, neutral colors, minimalistic style and composition. The illustration and typographic choices ensure that Bustle Beauty's branding has a timeless quality that will connect to the target audience. The minimal floral theme evokes a feminine and elegant feeling that is further emphasized using the colors dusty rose and gold. The overall effect works to distinguish Bustle Beauty within the personal care industry in Wellington.