TBD Digital was recruited by Justine’s Cookies to help launch their new Hurricane’s cookie. The team devised a marketing campaign that would peek customer interest via multiple different channels.
First, we created video content that placed the Hurricanes in Justine’s factory doing the baking, show-casing their efforts through finely crafted close-up videography. It’s a memorable, fast-paced mix of luscious baking images, behind-the-scenes insights, and Hurricanes baking fun! This 30-second video was played on the big screen at the Hurricanes game along with our LED animations which surrounded the field promoting the new partnership.