TBD was tasked with rebranding the Gillies McIndoe Research logo. The project aimed to increase brand recognition from the public. The design process was thorough, we worked together over several months to create many concepts.
ULTIMATELY, WE DECIDED ON A SLIGHTLY REFRESHED VERSION OF THEIR CURRENT LOGOMARK WITH NEW, UPDATED TYPOGRAPHY. THE EFFECT IS A PLAYFUL AND ELEGANT LOGO THAT STANDS OUT MORE THAN THEIR PREVIOUS DATED DESIGN WITH A CONTEMPORARY, FRESH FEELING THAT WILL REMAIN TIMELESS.
Gillies McIndoe Research Institute also tasked us with creating digital and print collateral for their 2023 fundraising gala dinner. We created consistency between their existing collateral as well as creating new designs that gave a polished, strongly branded feeling for the gala night.