Acquire Property Buyers Agent & Co is a New Zealand-based Boutique Buyers Agency. It fills a niche in the New Zealand property market.
We had the opportunity to develop this branding from scratch, design and create the digital and print touchpoints. The feel is elevated, discerning and luxurious, while also conveying experience and trustworthiness.
This brand embodies simplicity, clarity, and sophistication in its visual presentation.
The letter ‘Q’ in ‘Acquire’ integrates the magnifying glass motif, serving as the design’s centrepiece. The solid circular element draws immediate attention, highlighting the ‘lens’ aspect of the magnifying glass. The typography features a refined geometric sans-serif style, subtly influenced by Art Deco aesthetics, resulting in a design that is both contemporary and timeless. Overall, this creates a brand identity that is clean and professional.
In the print and digital collateral, we leaned heavily on colour and photographic elements to display the brand, using stunning images of New Zealand properties, and a allowing the elegant and luxurious colour pallet speak for itself.
This branding creates a great jumping off point for Acquire Property Buyers Agent & Co to establish itself within the market.