TBD had the pleasure of taking on the task of designing a visually engaging report for the Motor Trade Association.
This project required careful consideration to ensure that the new design seamlessly integrated with MTA’s well-established branding while designing with a strong emphasis on clarity and readability.
To achieve this, we created custom icons specifically tailored for the infographics, allowing complex data to be communicated visually in an intuitive and attractive manner.
Additionally, we employed key design elements, such as colour, spacing, and lines, to effectively delineate different sections of the report, making navigation straightforward and logical.
The visual impact of the report is driven using high-contrast and vibrant photography, paired with clear, legible typography. The final design results in a polished, clean, and professional document that is aesthetically appealing and functional.
The strong use of visual hierarchy guides the reader through the content, highlighting key points and ensuring that important information stands out while maintaining an overall sense of balance and coherence throughout the report.