NZ Rugby tasked TBD with creating collateral for the women’s Rugby World Cup 2021 (playing in 2022). Much of the collateral functioned as event organisational, promotional, and event summarisation material. The design style was driven by their branding and past work examples we were given so one of the main objectives was keeping within their guidelines and aesthetic. This was achieved through consistency of typeface and colour throughout all documents. Readability, and clean aesthetic was paramount for the organisational material we produced.
Key Materials
The key materials TBD produced that are presented here: promotional social media tiles, print collateral/information design, presentations and reports, maps of the three stadiums, marketing material for Wā Poi fan engagement initiative, and the event organisational material such as menus and itineraries.